Marketing mix (People)

There are people, process and physical evidence. In this marketing plan, people are very important point. People are readership. Because media product is dual product, people are one product in media. Gillian (2002, p.12) state that ‘the audiences that have been attracted by this content constitute a second valuable output, insofar as access to audiences can be packaged, priced and sold to advertisers’. Audiences are the main currency for many media companies, because they provide advertising revenues. Product, readers and advertising are foundation points in media industry. Because media marketing is dual product, media’s product attracts readers, and media company sell their own readership to advertising. Product, readers and advertising are working together in media industry.
iPhone is a high level smart phone, young people are iPhone main user. so,iPhone news apps have more and more readershiper, they including A, B, C1 levels for readership. iPhone news apps are smart phone third apps.