Top 10 iPhone news Apps

	Top 10 Paid News Apps (world)	Top 10 Free News Apps (world)
1	CNN Mobile	Engadget
2	Conserva	The White House
3	BBC Mobile	NYTimes
4	Gossip Junkie	Yahoo
5	CNET Mobile	NPR News
6	Regator Premium	USA TODAY
7	QuakeWatch	Fluent News Reader
8	News Addict (On sale)	AP Mobile
9	Television	ABC News
10	Drudge Report Mobile	Msnbc.com

Detail:

Top 10 Paid News Apps
CNN Mobile	· The item you’ve requested is not currently available in the UK store
Conserva	· Price: £ 1.19 · Released: 09 November 2009 · Version: 5.0 · Languages: English
BBC Mobile	· Price: £ 0.59 · Category: News · Updated: 09 January 2010 · Version: 1.1 · Languages: English
Gossip Junkie	· Price: £ 0.59 · Category: News · Updated: 07 January 2010 · Current Version: 4.0.1 · Languages: English
CNET Mobile	· Price: £ 0.59 · Category: News · Updated: 08 January 2010 · Languages: English
Regator Premium	· Price: £ 1.79 · Category: News · Released: 23 November 2009 · Languages: English
QuakeWatch	· Price: £0.59 · Category: News · Updated: 11 November 2009 · Languages: English
News Addict (On sale)	· Price: £ 0.59 · Category: News · Updated: 20 July 2009 · Languages: English
Television	· Price: £ 1.79 · Category: News · Updated: 20 September 2009 · Languages: English
Drudge Report Mobile	· Price: £ 0.59 · Category: News · Updated: 02 January 2009 · Languages: English

iPhone VS BlackBerry

In the smart phone marketing, Blackberry is the leading smart phone brand, but faces challenges from LG, Apple and Samsung. The top five smart phone brands among the Smartphone owners in the study are: 28% Blackberry, 22% LG, 20% Apple (iPhone), 19% Samsung, 14% Motorola

BlackBerry is a line of mobile e-mail and smartphone devices developed by Canadian company Research In Motion (RIM). While including typical smartphone applications (address book, calendar, to-do lists, etc., as well as telephone capabilities on newer models), the BlackBerry is primarily known for its ability to send and receive Internet e-mail wherever it can access a mobile network of certain cellular phone carriers. It commands a 20.8% share of worldwide smartphone sales.

Blackberry phone is iPhone's main competitor. But iPhone has two main superiorities in the smartphone.

• Price: When the original iPhones were introduced last year in June, the price was $599 and then it dropped to $399 for a 8GB model. Now the prices for the new iPhones will be $199 for a 8GB version and $299 for a 16GB version.
• Third party applications: Users will now have a wide variety of applications custom built for iPhones instead of just the standard applications. This will make iPhones more advanced than other smartphones available in the market such as the Windows Mobile, BlackBerry and Palm phones.

Marketing mix (Price)

The price is the amount a customer pays for the product. It is determined by a number of factors including market share, competition, material costs, product identity and the customer's perceived value of the product. The business may increase or decrease the price of product if other stores have the same product. iPhone news apps that pricing strategy as extremely competitive. There is a need to determine how products will be priced and how more customers will continue to buy from iPhone apps store. To fix the prices of iPhone news apps, it is essential to understand perceived value that those products provide to the end buyer. It is also important to understand the market position and also observe the prices of competitors for the same product. iPhone news apps prices are low because they offer free apps or one time paid for apps. some iPhone news apps is free offer, others are one times paid for. people do not buy newspaper day by day. However, iPhone news apps need to reduce its prices to capture the attention of customers. People are very price conscious and in position strategy, it is found that iPhone news apps has a high position regarding price so iPhone news apps need to compare its price with competitors to gain more potential customers.

Marketing mix (People)

There are people, process and physical evidence. In this marketing plan, people are very important point. People are readership. Because media product is dual product, people are one product in media. Gillian (2002, p.12) state that ‘the audiences that have been attracted by this content constitute a second valuable output, insofar as access to audiences can be packaged, priced and sold to advertisers’. Audiences are the main currency for many media companies, because they provide advertising revenues. Product, readers and advertising are foundation points in media industry. Because media marketing is dual product, media’s product attracts readers, and media company sell their own readership to advertising. Product, readers and advertising are working together in media industry.
iPhone is a high level smart phone, young people are iPhone main user. so,iPhone news apps have more and more readershiper, they including A, B, C1 levels for readership. iPhone news apps are smart phone third apps.

Marketing mix (Place)

Place represents the location where a product can be purchased. It is often referred to as the distribution channel. It can include any physical store as well as virtual stores on the Internet.
To choose a best place where sales can be increased is also important. iPhone news apps should avoid the expensive local place for retail shops. With the technology and science, more commercial activities can be done. E-marketing has provided to the modern commerce inexpensive and the quick platform. By using this, iPhone news apps can reduce its expenditures. This part of money may provide the more financial supports for news organization. For example: To enhance the product quality and improve customer services
iPod apps store is the best way to do the business because offline shops are expensive. iPhone news apps is a small soft and will be easy to expand its business because it need not more finance. However, it should start operating the business through Internet which is the very cheap way for getting progress. iPhone apps store can be used for online shopping and getting customer’s feedback.

Marketing mix (Product)

Product need include four prints. They are product variation, product differentiation, product innovation and product elimination. iPhone news Apps are digital newsrooms. All the key stories from news organization updated regularly throughout the day as the news happens, including local News, World News, Sport, Business, Opinion, Travel, Arts and Entertainment, People, Politics, Technology and Football news. Even though 'Travel iPhone news apps is new digital skills, it has a growing and developing product mix, ranging from producing one-off releases for people like iPhone and news. They also produce has online marketing campaigns. As each potential customer has different wants and needs, it is imperative, iPhone news apps are clear in stating what services they provide, in order to target customers effectively.
Product is an essential part of marketing mix. Along with technical development, more and more free way open for News organization. iPhone is good way for new organization, iPhone news apps is not only for edit news, such as Full story and picture download, User defined expiry date for articles, and Bookmarking stories. Furthermore, iPhone news apps have to make brand more famous and manage it well for making it cash cows for organization. So people will trust on it and quickly by their products.

SWOT Analysis (Threats for iPhone app)

SWOT Analysis
for iPhone news apps

Threats:
1. Other smart phone: In the smart phone marketing, Blackberry is the leading smart phone brand, but faces challenges from LG, Apple and Samsung. The top five smart phone brands among the Smartphone owners in the study are:

• 28% Blackberry,
  
• 22% LG,
  
• 20% Apple (iPhone),
  
• 19% Samsung,
  
• 14% Motorola

Downloaded one or more mobile apps: 23% owned Blackberry phones, followed by Motorola (19%), LG (19%), Samsung (19%) and Apple (18%).

2. Consumers: Younger consumers (18 to 34 years), and another one quarter is 35-44 years, who is main consumers for iPhone News Apps. The user of iPhone news apps is small part as Newspaper Readerships.

3. Free or Paid Apps: 68% of the apps downloaded were free and only 32% were paid for. Free or Paid for is big problem in the news apps. Some News apps are free, others are paid for. News Apps give user same news update. So, some people will change free apps to download.