SWOT Analysis (Weakness for iPhone app)

SWOT Analysis
for iPhone news apps

Weakness:

Price: iPhones, the price is £ 349 (8G); 3Gs price is £ 449 (16G) or £ 549 (32G). iPhone price is too high level in the mobile phone marketing.

Because the high level price lose many user to change iPhone, news readerships will lose many user in the iPhone news apps. In UK, Readerships are very important points in the media industry. Readers are categorized into six levels that principle can be applied to any media organization: radio, television station or website. They help Media Company and advertising to clearly analyze media marketing

Readerships have six levels

• Grade A: Upper Professional
• Grade B: Lower Professional
• Grade C1: Routine Clerical
• Grade C2: Skilled Manual
• Grade D: Unskilled Manual
• Grade E: Economically Inactiv

So the Readerships for iPhone news Apps are only 3 levels, Upper Professional, Lower Professional and Routine Clerical. Some news organization is not service for iPhone apps