iPhone news apps' Advertisement

As we all know, media industries generally take place in a ‘dual product’ market (Doyle, G. 2006, p.12). The first product is newspaper, the other product is audience. As the primary source of income for newspapers, readers are the main intermediary between media organization and advertisers. In other words, audiences are the products being sold and advertisers are buying our attention. As the matter of fact, advertising is the main economic base for most newspapers. Advertisers buy commercial page space from the newspapers and the rates are set in relation to the number of people who are likely to be exposed to the advertising.
In iPhone news apps, the advertisements should be involved in newspaper advertiser and electron advertiser, such as Link advertiser, e-mail advertiser. iPhone news apps is a good platform for advertiser. Actually, these two products are closely connected with each other. Dual-product market is a very distinctively features in media. Both newspaper and readers can get the benefits for each other by this way. The balance between consumer revenue and advertiser revenue varies by this medium. The result is the market in which newspaper need readership but receive most of their revenue from advertisers (Croteau, D & Hoynes, W, 2006, p.28).