SWOT Analysis (Threats for iPhone app)

SWOT Analysis
for iPhone news apps

Threats:
1. Other smart phone: In the smart phone marketing, Blackberry is the leading smart phone brand, but faces challenges from LG, Apple and Samsung. The top five smart phone brands among the Smartphone owners in the study are:

• 28% Blackberry,
  
• 22% LG,
  
• 20% Apple (iPhone),
  
• 19% Samsung,
  
• 14% Motorola

Downloaded one or more mobile apps: 23% owned Blackberry phones, followed by Motorola (19%), LG (19%), Samsung (19%) and Apple (18%).

2. Consumers: Younger consumers (18 to 34 years), and another one quarter is 35-44 years, who is main consumers for iPhone News Apps. The user of iPhone news apps is small part as Newspaper Readerships.

3. Free or Paid Apps: 68% of the apps downloaded were free and only 32% were paid for. Free or Paid for is big problem in the news apps. Some News apps are free, others are paid for. News Apps give user same news update. So, some people will change free apps to download.