iPhone App (the Daily Telegraph)

The all new Telegraph iPhone application is now live, get the latest News on your iPhone and iPod Touch from the publishers of Britain’s best-selling quality daily newspapers.

The Daily Telegraph is a daily morning broadsheet newspaper distributed throughout the United Kingdom and internationally. The newspaper was founded by Colonel Arthur B. Sleigh in June 1855 as the Daily Telegraph and Courier, and is currently owned by David and Frederick Barclay.

• All new user interfaces – articles now load super fast
• Read anywhere – all articles are saved automatically for reading offline
• Weather – see the weather for the days ahead for your area automatically updated via GPS
• Photo galleries – see the latest Telegraph.co.uk photo galleries in normal or full screen slideshow view
• Twitter – see Telegraph hot topics on Twitter, alongside the latest trending keywords
• iReport – become a citizen journalist, see a breaking story? Take photos, write a story and send to telegraph news desk

iPhone news App (the Guardian 2)

The Guardian news App arrives in iPod Apps Store.

Features:

The app offers an offline mode which allows you to stay in touch even if you don't have a signal; easy access to audio and podcasts; elegant personalization; a topic-based search engine; the ability to follow all your favorite Guardian authors and contributors, and superb picture galleries - all presented within an interface specifically designed for the iPhone and iPod Touch.

Further:

At the moment you can use the app to read or listen to as much Guardian content as you like at no extra cost. We are committing to offering a core level of service for the one-off charge but that doesn't rule out the possibility of charging for extra functionality at some point in the future.

What's the difference between the iPhone app and m.guardian.co.uk?

m.guardian.co.uk is designed to work on a range of mobile devices, and adapts to each phone's capabilities. The Guardian iphone app is specifically designed to take advantage of advanced iPhone features, and includes extra features, such as offline browsing.

iPhone news App (The Guardain)

Founded in 1821, it is unique among major British newspapers in being owned by a foundation. The Guardian had a certified average daily circulation of 283,063 copies in March 2010, behind The Daily Telegraph and The Times, but ahead of The Independent.[2] The website, guardian.co.uk, is one of the highest-traffic English-language news websites. According to its editor, The Guardian has the second largest online readership of any English-language newspaper in the world, after the New York Times. The Guardian Weekly, which circulates worldwide, contains articles from The Guardian and its sister Sunday paper The Observer, as well as reports, features and book reviews from The Washington Post and articles translated from Le Monde.

Now, the Guardian iPhone app arrives in the iPod Apps Store. The Guardian iPhone app is the best way to access our content on the move if you own an iPhone or iPod Touch. The app has been optimised for Apple's mobile devices and offers a range of features to help you stay in touch with guardian.co.uk content.

iPhone news app (The Daily Star)

The Daily Star is a daily British tabloid newspaper. It was first published on 2 November 1978, and was the first new national paper to be launched since the Daily Mirror in 1903. For many years it published Monday to Saturday but on 15 September 2002 it expanded to bring out a Sunday edition, the Daily Star Sunday.

The Daily Star is published by Express Newspapers, which also publishes the Daily Express and Sunday Express. Richard Desmond’s Northern and Shell Company now own the group. The paper focuses on stories largely revolving around celebrities, sport, and news and gossip about popular television programmers, such as soap operas and reality TV shows.

Now, get Britain's favourite Daily Star Newspaper on your mobile with this new iPhone application, bringing you the very latest news, sport, showbiz & babes at touch of a button. downlond the Daily Star iPhone application now, simply the best!

The iPhone news apps digital revolution

The iPhone is very important digital revolution. iPhone news Apps is a market leader on the mobile phone. iPhone news Apps give the used more enjoyable. Such as Sky news app and the Independent app. Newspaper and TV newsroom are two main parts in the news organization. More and more news organization are working in the iPhone news apps.
Jimmy Leach, Editorial Director of the Independent says of the app:
"I genuinely think this is a market leader for news Apps on the iPhone. We are now able to offer a premium news service to iPhone users with a stylish and useful App which will be a big hit amongst our users, while taking our brand to a whole new audience."
We will be bringing out a wealth of new functionality to make your reading experience even more enjoyable over the next few months through our News desk framework that will be available for free for the Independent App through the App Store update service.

The Independent's iPhone app

The Independent is a British newspaper published by Alexander Lebedev's Independent Print Limited. It is nicknamed the Indy, while the Sunday edition, The Independent on Sunday, is the Sindy. Launched in 1986, it is one of the youngest UK national daily newspapers. Missing Ink are very proud to present the official iPhone App for The Independent and Independent on Sunday newspapers, downloadable from the App Store for free here.

• All the key stories from The Independent updated regularly throughout the day as the news happens, including UK News, World News, Sport, Business, Opinion, Environment, Travel, Arts and Entertainment, People, Politics, Technology and Football news
  
• Full story and picture download, allowing offline browsing when fully downloaded. No frustrating waiting for links to pages when you don’t have a signal.
  
• User defined expiry date for articles – Keep articles on the app for 2 days, a week or longer before they are auto deleted.
  
• Bookmarking stories – the ability to save stories for reading later, which are never deleted until you choose to delete them individually
  
• Email Stories – send email with the story link to friends
  
• Font size increase and decrease within stories.
  
• Refresh – ability to manually refresh all categories to catch the latest news as it happens
  
• The Independent App requires works on iPhone, iPhone 3G, iPhone 3GS and iPod Touch all running 3.0 firmware.

iPhone apps 2: (Sky Newsroom)

Sky News is a 24-hour domestic and international satellite television news broadcaster with an emphasis on UK and international news stories. Sky News also offers a localized international version of the channel Sky News International available in Europe and Asia. Currently broadcasting from a news centre in London. Sky News started broadcasting on 5 February 1989 as part of the then four-channel Sky Television service. The channel currently has seven UK bases each with their own correspondents, and the channel can also call upon a wide range of resources and global bureaus provided by its parent company News Corporation such as reporters from Fox News Channel and Fox Business Network.
Application rings you the very best of Sky News' breaking news in words, pictures and video. The Sky News iPhone app has changed - and the latest update allows you to stream Sky News live for free and catch up with all the latest election news.
• Read the latest feeds form the newsroom; UK and World News, politics, Showbiz, and Business.
• Can watch individual stories as videos, or catch up with all the news in one go, with a simple headline bulletin
• Weather forecast, and the ability to send breaking stories directly into the Sky newsroom

iPhone Application 1: (FT mobile phone app)

The FT iPhone application gives you the information and insight that business leaders around the world rely on, all at your fingertips on your iPhone or iPod touch. Making full use of the iPhone's touch screen user interface, this application allows access to a wealth of FT news, comment and analysis, markets data and full access to FT.com stock portfolios.

• Free to download
• User can read 3 free articles per month and access markets data without registering
• Free registration allow 7 extra free articles per month as well as giving access to your FT.com portfolio
• Subscribers have unlimited access, with premium subscribers also having access to the FT’s incisive lex column
• Instant access to the FT’s award-winning global news, comment and analysis

The FT application is a good case for iPhone application. Free registration allows up to 10 free articles a month as well as access to your FT.com portfolio, but other news need to pay money.

News organizations’ iPhone apps

News organizations face the credit crunch. Two main point change the media marketing:
• Money: Media company cannot get enough money and support from bank.
• Advertising: Advertising revenue is the main revenue to Media Company, but the bank crisis made a lot of companies could get enough money to advertise.



Rupert Murdoch said, “ the digital revolution has opened many new and inexpensive distribution channels hut it has not made content free. We intend to charge for all out news websites.” Rupert Murdoch said quality journalism is not cheap and so he intends to charge for all his websites. If the people need to pay for online news, why do not use mobile phone.

The iPhone is very important digital revolution. How do the iPhone news apps face this news organizations challenge? News travels at speed of iPhone. Stay in the know with lots of great insider apps in the worlds of business, sport, politics, music, fashion and more. The iPhone news apps can get the latest headlines, sporting results, weather, photos and more wherever you are with apps from leading newspapers like the Telegraph.

Murdoch declared that the era of a free-for-all in online news was over.

The billionaire media tycoon Rupert Murdoch bear to see the dignity of his global empire made great economic losses, and timely introduction of yesterday's commitment to shake all the news sites for fees, including the New York Times, the Sun and News Newspaper world, to next summer. By the collapse of an economic downturn hurt advertising revenue with the traditional silk Fleet Street business model, Murdoch announced that the free time for all the news online.
"Quality journalism is not cheap," said Murdoch. "The digital revolution has opened many new and inexpensive distribution channels but it has not made content free. We intend to charge for all our news websites."

Case:
The Wall Street Journal in the twentieth century began to charge for the website, and only subscription online of the users can open web content. Users more than 600,000 and annual income of 300 million dollars.

Microsoft's online literary magazine Slate charge for the online magazine in 1997, but it cannot get the profit.

Credit Crunch inflict heavy losses in media (2)

Gillian (2002, p.12) state that ‘the audiences that have been attracted by this content constitute a second valuable output, insofar as access to audiences can be packaged, priced and sold to advertisers.’

(FIGURE 1.1 the media marketing principles)

Advertisement is news organization main revenues. Advertising revenue is the main revenue to Media Company, but the bank crisis made a lot of companies could get enough money to advertise.

Why the news organisations change?

• Readership lost
• Advertising revenue reduce
• The reputation of news low

Credit Crunch inflict heavy losses in media

The credit crunch from the end of 2008, it influenced the bank loan. The bank crisis affected whole society and economics.

We have all seen how the credit crunch has affected fuel prices, bank loans, and the housing market, people’s life, but what about media?

· Money: Media company cannot get enough money and support from bank.

· Advertising: Advertising revenue is the main revenue to media company, but the bank crisis made a lot of companies could get enough money to advertise.

John Hegarty said “Recession is always a problem for the advertising industry, in the sense that clients fell that advertising is the first thing they can switch off.”

Case:

Recession time lines media job cuts plotted credit crunch in north Wales. (http://blogs.journalism.co.uk/editors/2008/11/21/recession-timelines-media-job-cuts-plotted-credit-crunch-in-north-wales/)

Trinity Mirror make 28 redundancies across its regional newspapers in the north-east as it closes district offices and extends multimedia newsroom. The Independent News & Medians cut about 90 jobs. It includes: editors and sub-editors. It wants to save £10m and remain profitable.

Online advertising growth down from 40% to 17%

· Internet advertising revenues grew 17.3 per cent in 2008, down from a growth rate of 39.5 per cent in the previous year.

· Newspapers were the worst-hit by the advertising downturn, with ad spend falling 12 per cent year on year, compared with a 0.3 per cent decline in 2007.

· Magazines were the next to feel the squeeze, down 9.9 per cent comparing 2008 with 2007.

· Radio fell 8.5 per cent; television was down 4.9 per cent; and the overall ad spend decline across all media was 3.9 per cent.