MOBILE APPS DOWNLOADS AND USAGES WERE DRIVEN BY SMART PHONE OWNERS(1)

This information is from Mobile Marketing Assocation report (2009).
The MMA is an action-oriented, member-driven trade association, with a mission to lead the growth of mobile marketing worldwide and to drive forward a healthy and sustainable industry. Offering a wealth of industry knowledge in the form of research, educational tools and case studies, theMMA promotes and evangelizes the mobile channel and sets globally adopted initiatives, guidelines and best practices.

Leveraging Luth Research’s online panel, SurveySavvy™, this SavvyQuest™ omnibus survey of US adult consumers was run from October 13 to October 16, 2009, with 1150 completes(18 to 24: 19%, 24-34: 26%, 35-44: 24%,45-54: 19%, 55-64:6%, 65+: 6%). Respondents who owned a cell phone participated in the full length of the study. They were asked the following questions regarding their cell phone and mobile apps usage:
Brand of current cell phone

• Current cellular service provider
• Number of mobile apps downloaded to current cell phone
• How downloaded mobile apps were paid for
• Frequency of using downloaded mobile apps
• What the most often used mobile apps are
• Estimated mobile apps downloads for the next year as compared to this year

Overall, 40% of the respondents had downloaded at least one mobile application. Almost three out of four (73% of smart phone users) have downloaded at least one. In contrast, the majority of mobile phone users (84%) report that most have never downloaded any mobile application.

http://mmaglobal.com/research/mma-consumer-briefing-october-2009