MOBILE APPS DOWNLOADS AND USAGES WERE DRIVEN BY SMART PHONE OWNERS(2)

Mobile Marketing Association report is about Smartphone marketing. In the smartphone marketing, Blackberry is the leading smart phone brand, but faces challenges from LG, Apple and Samsung. The top five smart phone brands among the Smartphone owners in the study are:
• 28% Blackberry
• 22% LG
• 20% Apple(iPhone)
• 19% Samsung
• 14% Motorola



About half (46%) are younger consumers (18 to 34 years), and another one quarter are 35-44 years.
• More males than females (54% vs. 46%, respectively)
• Slightly more than one third (34%) are AT&T subscribers, likely due to the popularity of iPhone apps.
• 23% owned Blackberry phones, followed by Motorola (19%), LG (19%), Samsung (19%) and Apple (18%).
• On average, 68% of the apps downloaded were free and only 32% were paid for. However, for regular phone owners, almost half of the apps downloaded (47%) were paid apps.

The survey asked respondents to predict their level of mobile apps download activity next year compared to this. iPhone users in particular, are expecting to increase their activity significantly next year. Thus, as consumers increasingly adopt smart phones, app usage will climb.

http://mmaglobal.com/research/mma-consumer-briefing-october-2009