Marketing of mobilephone has become increasingly popular ever since the rise of Smartphone in the early 2000s in Europe, America and Asia. The iPhone is a good business case in mobile marketing. The iPhone give marketing of mobilephone to new idea. The iPhone is a line of Internet and multimedia-enabled Smartphone designed and marketed by Apple Inc, and released in 2007. It functions as a Smartphone, such as camera, portable mobile player, with e-mail, web browsing and Wi-Fi connectivity, some foundation tool in the Smartphone.
iPhone shows other business model in the mobilephone marketing. The iPhone comes with some amazing applications. The iPhone get even better with every new app. Applications for iPhone are like nothing you have ever seen on a mobile phone, such as Apple Inc said: ‘Explore some of our favourite apps here and see how they allow iPhone to do even more.’ Applications for iPhone are working for everything, as well as Apps for work (Line 2 and Document To GO), Apps for keeping current (CNN Mobile, Sky News), Apps for music (MusicID with lyrics, Glee) and Apps for student (iknow Dogs, Star Walk).
Third-party applications are available from the Apple online App Store, which now has well over 150,000 “Apps”, approved by Apple. These apps are including games, reference, GPS navigation, social networking, and advertising for television shows, films.
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