Gillian (2002, p.12) state that ‘the audiences that have been attracted by this content constitute a second valuable output, insofar as access to audiences can be packaged, priced and sold to advertisers.’
(FIGURE 1.1 the media marketing principles)
Advertisement is news organization main revenues. Advertising revenue is the main revenue to Media Company, but the bank crisis made a lot of companies could get enough money to advertise.
Why the news organisations change?
- Readership lost
- Advertising revenue reduce
- The reputation of news low
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