Media face challenge

Media is working in people’s life. Media’s technological has a big changing that from Web 1.0 to Web 3.0. Web 1.0 in media means only reading and writing, Netscape is a good example. News organization publishes writing, and people just only are readership. Web 2.0’s main point is transforming people from content consumers in to content producers, such as Blog. Web 3.0 means building communicating, SEO service. Web 3.0, which main job is personal service, such as search service, and social book marketing. iGoogle is a good foundation skills for Web 3.0.
More and more digital skills worked in the media, such as social media, online newsroom, and blog. Distributions for media had changed form ‘one to many’ to ‘many to many’. Transforming people form content consumers in to content producers. Digital journalism is the digital revolution has changed media industry that opened many new and free channels. Mulgan said, “ The world may never have been freer. But it has also never been so interdependent and interconnected.”(1997) More and more digital journalism and Traditional media are so interdependent and interconnected, such as citizen journalism and professional journalism, paid for and free online, and creating content VS sharing content. Now, media need face a big challenge, because the credit crunch from the end of 2008, it influenced the bank loan. The bank crisis affected whole society and economics. Financial problem is very big challenge.