Media Economics

Before talking about iPhone news apps. People need understanding some information about media economics. Such as Product, advertising, and readers are three points in the media marketing. What is dual product means? They are foundation ideas in the media marketing. Media industries are unusual marketing. Media product is ‘dual product’, first, content (television programmers, newspaper copy, magazine articles, etc.) and, second is audiences. Gillian (2002, p.12) state that ‘the audiences that have been attracted by this content constitute a second valuable output, insofar as access to audiences can be packaged, priced and sold to advertisers’. Audiences are the main currency for many media companies, because they provide advertising revenues.

Product, readers and advertising are foundation points in media industry. Because media marketing is dual product, media’s product attracts readers, and media company sell their own readership to advertising. Now, main of Media Company’s money come form advertising. In short, media company hoped their product have more and more readers. Own the big readership means media company have more and more money come form advertising. Product, readers and advertising are working together in media industry. It is come be see there three points are basics about marketing principles.